You may think you know what a branding photoshoot is, but would you be able to put it into words?
While branding and business headshot photo sessions are often confused, they’re definitely not the same thing, although professional headshots can certainly be part of a branding photoshoot. Here’s a quick overview of what a brand shoot involves – and why your business needs one.
So, what is a branding photoshoot?
In a nutshell, it’s a chance to showcase your brand in a visual way. With a branding photoshoot, you have the opportunity to narrate your business’s story from start to finish, while conveying what you do and what you stand for through the medium of images. It will generally include photographs of you plus your team, a selection of the products you offer, your business processes, your location and brand colours and so on.
In short, it encompasses everything that makes your organisation unique, whatever its size and whichever sector you operate in. Done properly, it can help propel you head and shoulders above the competition.
What’s in it for me and my business?
- You don’t need us to tell you how important trust is when it comes to consumer decisions to buy from (and then stick with) a particular brand. Showing potential and existing customers the human face behind your brand helps to forge connections and build trust, with a consistent message throughout.
- Brand photos are hugely versatile. They can be used across your social media, website, marketing materials and a lot more besides. Essentially, wherever you are online, you need different accompanying images to attract browsers’ attention.
- Brand photos are simply too important to be done yourself, even on a powerful smartphone. A professional brand photoshoot produces a quality of photos that a selfie just cannot rival. Equally, a DIY shoot may not convey everything about your brand you want it to. You need to have images online that will convert casual searchers into paying customers, so these photographs have to work hard for you.
- An experienced photographer will suggest ideas that go beyond the bog-standard portrait poses and will have a clear and detailed understanding of the purpose behind the shoot from the outset. So you can expect a full range of poses, angles and mise-en-scè And, ultimately, your web designer will be able to take their pick from a whole library of images to keep it fresh and interesting yet maintain the overall ‘feel’.
Kay Hastilow – Master saddler Laurie Bell – Curativate
How should I prepare for my branding photoshoot?
- Before you do anything else, have a written list of goals of what you want to achieve from the shoot. What do you want to say with your pictures? Think about your strategy and talk to your photographer about this too. You may also want to create an ‘inspiration board’ as a visual representation of what you want from the shoot.
- Choose what you wear so that the colours suit the hues and tone of your brand, and don’t jar. This helps with consistency of messaging. Equally, wear something that suits your style and makes you feel confident and comfortable, and the shoot more enjoyable. Think also about props that convey who you are and what you do, and, again, make sure the colours suit your brand’s palette.
- Location: choose a setting that suits the look and feel of your brand. Talk to your photographer about the location which you reckon would be the best fit, mulling over a number of options if necessary.
- Be specific about what you require, right down to a list of shots you can discuss with your photographer. Be clear in your own mind about what you need for social media and your website, and whether you need landscape or portrait shots.
How can I help?
Finding a photographer with a specialism in branding shoots makes all the difference to the end result. Let me help you tell your brand story through a professional photography session, and I promise it will also be fun !!
With some 30 years’ experience of taking high-quality photographs, I’m ideally placed to deliver an excellent brand photoshoot tailored to your specific business requirements. Get in touch today for an informal discussion, and we’ll take it from there. contact Caroline for an informal chat about your ideas.